Yahoo Marketing is undergoing an upgrade. They have been doing a rolling upgrade of accounts for several months now. The upgrade to the account of one of the clients I manage was completed a few weeks ago. The changes were much needed. Yahoo Marketing is now on par with the service offered by Google Adwords. Page rankings are now determined by both the bid price and ad performance. Geo-targeting of ads is now available. The reports have undergone significant improvements. These changes were long overdue, but they will make a world of difference. I have generally gotten better conversion numbers with Yahoo Marketing than I have with Google Adwords for quite some time, but the lack of controls and inferior service deterred me from concentrating much money and effort to maximizing the Yahoo Marketing ad campaigns I manage. Now that YM has upgraded it is time to focus on getting the most of my Yahoo Marketing campaigns.